Expanding knowledge on creative tourism in Europe
Greg Richards (shared from the Tourism Research and Marketing blog)
A recent report from the European Commission highlights the role of cultural and creative tourism in conserving Europe's rich heritage while supporting local communities. Cultural tourism accounts for nearly 40% of all European tourism and generates substantial spending from the longer stays of cultural and creative tourists. The report explores innovative projects focused on integrating sustainability into cultural tourism practices, particularly in less-known and remote regions.